One thing good managers have pushed me to do for years is study things outside of my “expertise” in order to find creative inspiration. Creativity is manifested in uncountable ways across every industry, arena, and field of interest, and if you search hard enough, you can easily find parallels between what others have done and what you are trying to do. For instance, if you’re in marketing, take an improv comedy class to learn how to adjust your message on the fly. That same improv class can help a manager deal with unexpected office problems.
In music, we tend to believe that a song is born from some sacred and magical, vaulted womb that exists somewhere within ourselves, and we are at the mother’s mercy as to when the song is allowed life. This notion, is of course, BS. But we all get trapped, consciously AND unconsciously, into this frame of mind from time to time. If we don’t “feel” it, we don’t finish it.
This is when it is extremely helpful to look outside of music for inspiration, approaches, design, construction, and whatever else goes into the creative music process. If you’re struggling with lyrics, read a book or magazine or poetry or, hell, even some marketing copy. Good writing exist everywhere. If the song can’t seem to find direction, check out a good software design blog.
I thought about this post as I was catching up on some of my favorite blog and site reading (yes, they span many industries). One blog I was turned onto recently is Your Daily Awesome. It is daily, and I assure you, it is awesome. Recently they posted four short YouTube clips called Ira Glass on Storytelling. Now, I’m biased because I firmly believe that This American Life is THE BEST show spanning ALL media, but if you do anything creative, these videos are must sees. He covers storytelling, approach, shaving the bad to make the good even better, and a whole lot of other topics that should help you the next time you are in a creative quandary.
We’re trying to bring you perspective From All Angles. Sometimes those angles happen to form outside of the music industry altogether.