Some of you might recognize the title of this post as the eighth article of the Punk Marketing Manifesto. It’s an obvious approach in music and business in general. Of course, everyone wants people to want more of what they do. Don’t play too long, don’t play too often, but find the balance where people’s interest remains strong enough to make them come back next time. This also applies to attitude and personal dealings – don’t oversaturate how people perceive you.
When Mark and Richard wrote the manifesto, they likely were thinking this concept through even further. It’s not just about restraint, but also about thinking of things you can do to carry people’s interest. How do you design your music, package, etc.? How do you stay in touch with your audience? How do you deal with dissatisfied ‘customers?’ How do you make people want more of what you do?
This is merely one point of a manifesto that raises questions each of us can apply to our work. Check it out.
August 8, 2007 at 4:49 am
This book rocks and has had a big influence on how we’re promoting Burst Labs.
An example of great cover art being worth the effort – I only saw this book because it caught my eye. Certainly was not looking for it.
August 8, 2007 at 5:25 am
[...] all for giving something away, or trying something new, or attempting to make some noise through punk marketing and alternative means… but when you do, these days, you’d better offer something of [...]
August 8, 2007 at 4:18 pm
John, thanks for the post and, Daniel, thanks for your response. You’ve highlighted an important point in the Punk Manifesto – too many businesses, marketers and content creators (not that there’s much difference between the three in many cases!) push everything they have at the consumer, leaving little room for actual consumer demand. Our view is that you should show them some of what you’ve got and let them seek out the rest. They’ll love you for it.
August 8, 2007 at 6:09 pm
Thanks for chiming in, Mark! To tie it back into this blog, I think what you and Richard are saying is pretty typical with independent artists (sometimes), in that there’s a limited resource (themselves), and a desperation to have an immediate impact in a hugely populated sea. But, as you say, this can kill them, for even if they do get noticed, they might not be able to maintain that attention. How to find that balance is important, and something we hope people learn for themselves by reading the posts herein.
Thanks again,
Jon